Name: Technical ISV Workshop
Start: 2023-03-09T08:30:00-05:00
End: 2023-03-09T13:30:00-05:00
Location: Salesforce Tower

Technical ISV Workshop

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Celia Martinez, Celia Martinez, SVP Marketing, Caterpillar

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Technical ISV Workshop

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Have a great app idea and want to build a thriving SaaS business?

Register for this free, hands-on workshop to learn Salesforce's proven methodology of launching hyper-aligned, scalable, and easy-to-adopt products with a focus on customer success.

Build success now as an AppExchange ISV partner.

Develop a thriving app and business with Salesforce.

Attend the Technical ISV Workshop to learn:

* How to build a strategy with a clear value proposition and concise business model
* How to devise a GTM and channel strategy that will supercharge your sales
* How to utilize a Salesforce PDO to accelerate your build and success
* Plus, multiple sessions on the Salesforce Platform, products, features, and distribution technology

Learn

There are two tracks for this event. Each track will focus on helping you be successful in your role, as your company builds and launches a product with AppExchange!

Meet

Build connections with our expert Salesforce ISV Team, as well as other ISVs on your same journey and a few of our fantastic PDOs.

Accelerate

Develop and scale your business faster with Salesforce as your partner, with a focus on delighting our joint customers!

Who should attend?

CTOs, Product Owners, Product Managers, Engineers, Developers, UX Designers, and other technical team members.

Spaces are limited! Be sure to register fast, so you don't miss out on your chance to meet with other ISVs, our amazing PDOs, and some of our incredible Salesforce ISV experts. To make the most out of this event, bring a curious mind and come with questions!

San Francisco | March 9, 2023

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Meet the Hosts

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Agenda

8:30Am PT

Welcome and breakfast

9:00Am PT

Workshop (two separate tracks)

9:00Am PT

Track 1: Product Management
9:00-9:45: Strategy
10:00-10:45: Design
11:00-11:45: GTM
12:00-12:45: PDO Panel

9:00Am PT

Track 2: Engineering
9:00-9:45: Platform and Products
10:00-10:45: ISV Architecture Patterns
11:00-11:45: Packaging and Distribution
12:00-12:45: Trial to Testimonial - tools to delight your customers

12:45pm PT

Lunch and networking

Testimonials

Since partnering with Salesforce, we’ve been able to innovate much faster and have a competitive advantage in the marketplace without a doubt.

David Monaghan, CTO and Founder, Compliatric

And just to be on the safe side.

We’re so excited to be back together, but we’re also very respectful of what we’ve come through. Salesforce is monitoring the local San Francisco COVID-19 guidelines and as of now, there are no vaccination or testing requirements to attend in person. This is always subject to change, and we will be sure to keep you updated.

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Experience on Salesforce+.

Stream TrailblazerDX and discover endless innovation and epic learning. Learn how to create solutions that deliver success now.

Create your login, register, and add the broadcast to your calendar. If you can’t watch live, you can still catch 50+ episodes on demand.

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Do you have a question about the event?

Answers to frequently asked questions should be typed here. Your guests will be thrilled to read a response to this frequently asked question.

Do you have a question about the event?

Answers to frequently asked questions should be typed here. Your guests will be thrilled to read a response to this frequently asked question.

Do you have a question about the event?

Answers to frequently asked questions should be typed here. Your guests will be thrilled to read a response to this frequently asked question.